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Kent Watersports Division Launches New B2B Platform – Elastic Suite

For Immediate Release

February 20th, 2024

Kent Watersports Division Launches New B2B Platform – Elastic Suite

SNOQULAMIE, WA – Kent Outdoors created the Watersports Division including industry leading brands; Hyperlite, HO Skis, O’Brien, Connelly, FatSac, Aquaglide & Barefoot International. Shared goals and new efficiencies make possible this reinvestment into our dealer network, we’re excited to announce our new partnership with the leading B2B ecommerce platform, Elastic Suite.

“We’ve been looking forward to this day,” says CJ Vlahovich, President of Watersports Division to reinforce our commitment to retail partners and provide the best in B2B commerce & customer support.”

Elastic has three core pillars that serve as a benefit to dealers: cost savings, boosting sales, & enabling sustainability via digital catalogs. Combined, these initiatives provide an enhanced e-commerce experience for both brands and retailers.

“Elastic also provides valuable insights on behavior & trends, allowing us to make informed decisions that benefit our customers.” Says O’Brien SVP, General Manager, Pete Surrette.

Elastic provides quick search by SKU, product name or category with full access to inventory, place orders with just a few clicks. Order history, status and tracking are easily accessible, creating orders from historical data and past buys can improve sell through and ROI.

HO Sports General Manager, Tom Curtin adds “Harnessing the power of the Elastic Suite offers our dealers 24/7 inventory access, small & large order capability, at once & prebook orders, drop ships, & multiple ship dates.”

About Kent Watersports Division

Kent’s Watersports Division is a collection of industry leading brands defining the edge of product innovation while emphasizing safety at every step. With a sharp focus on serving our worldwide customer network with industry-leading technologies, this collection of brands is exceptionally positioned to take on the ever-changing and fast-paced watersports marketplace. Divisional brands include the following, Hyperlite, HO Sports, Syndicate Skis, O’Brien, Connelly, FatSac, Aquaglide, & Barefoot International.

About Elastic Suite

Elastic Suite is a next-generation B2B wholesale ecommerce platform with more than 20 years of experience and iteration. Elastic works with hundreds of brands, including The North Face, New Balance and PMI Stanley, to streamline buying, increase sales, reduce costs associated with paper B2B marketing materials, and organize digital merchandising assets in one place. Designed to help brands and retailers connect, transact and grow revenue, Elastic is optimizing every step of the wholesale process. B2B ecommerce is taken from transactional to transformational by bringing together ERP and backend data, sales reps, retailers, and distributors.



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